adidas
MLS Partnership Renewal
Spearheaded the PR strategy for adidas’ partnership renewal with MLS. Planned NYC media day, including a live interview on CNBC’s Squawk Box. Reinforced adidas’ leadership in soccer via social and earned media coverage.
adidas
Kanye West Crisis
Managed the response for adidas’ partnership termination with Kanye West. Developed media materials, including statements and press release, and served as company spokesperson to mitigate reputational damage.
Munchkin
Breastfeeding Innovation
Oversaw communications for Munchkin’s nipple shield launch. Executed integrated PR campaign including earned media, social, influencer marketing and events. Drove sales and positive sentiment among the parenting community.
Reebok
Plant-Based Running Shoe
Drove the PR and media strategy for Reebok’s plant-based Forever Floatride Grow running shoe. Partnered with a farm and sent shoes to media and influencers in crates full of fresh produce. Secured features in Runner’s World and Adweek.