Hello and welcome!
I am a strategic communications leader with 12+ years of experience (agency & in-house) managing PR for global brands, including adidas, Novartis, Munchkin and Reebok. I develop and execute high-impact PR campaigns to significantly increase media coverage and brand awareness.
My expertise spans across media relations, brand communications, crisis communications, and executive visibility, along with internal/corporate communications and team leadership.
I am skilled at cultivating strong journalist relationships, mitigating risk related to product recalls or public controversies, and navigating complex organizational structures to achieve desired business objectives.
I am from the East Coast (shoutout NJ), but I am currently based in LA with my wife and daughter.
I look forward to connecting,
Rich Efrus
