Hello and welcome!
I am a strategic communications leader with 12+ years of experience (agency & in-house) managing PR for global brands, including adidas. I strengthen and protect brands’ reputations via high-impact PR campaigns that significantly increase media coverage and awareness. I elevate brands through media relations, crisis communications, corporate storytelling, brand PR and executive visibility. I am skilled at cultivating relationships with journalists to increase media coverage, mitigating risk related to product recalls or public controversies, and navigating complex organizational structures to achieve business and PR goals.
I am from the East Coast (shoutout NJ), but I am currently based in LA with my wife and daughter.
I look forward to connecting,
Rich Efrus
