Hi, I’m Rich. It’s nice to meet you!
I launched Rich Efrus Communications to offer fractional CCO and consulting services for brands wanting to level up via modern PR.
As a strategic B2C PR leader, I partner with sports and lifestyle brands to increase their market share and consumer loyalty via PR, earned media and reputation management.
Over the past decade plus, I’ve worked across all facets of communications, from brand visibility and narrative development to corporate storytelling, content creation, executive thought leadership and employee engagement. I’ve led PR campaigns that drive business results for adidas, Reebok, Munchkin, Novartis, Johnson & Johnson, the New York Giants and the New York Red Bulls.
I build holistic integrated communications plans that lead to meaningful coverage, and I ensure brands stand strong amidst challenges, calmly navigating complex crises. At adidas, I navigated the very public, high-stakes adidas-Kanye West crisis. I’m energized by the process of landing media placements that increase brand visibility and drive consumer engagement, translating awareness into measurable growth. I am as comfortable coaching executives for interviews as I am drafting press materials.
I move with the constantly evolving media landscape, always leveraging new information and tools like AI to transform communications and PR and deliver more impactful results.
I’m a results-driven leader known for getting things done and showing up for my teams. My superpower is building strong, genuine, collaborative relationships that lead to success.
