Hi, I’m Rich. It’s nice to meet you!
I launched Rich Efrus Communications to offer brands personalized public relations and communications services designed to boost awareness, reputation and brand love.
Over the last 12+ years, my experience has run the gamut in communications, from narrative development to media relations, crisis and reputation management, brand and corporate storytelling, content creation, executive visibility, social media and influencer marketing, and employee engagement.
I’ve led PR for brands like adidas, Reebok, Munchkin, Novartis, Johnson & Johnson, the New York Giants and the New York Red Bulls.
I’m energized by the process of landing media placements that increase brand visibility and drive consumer engagement. I ensure brands stand strong amidst challenges, calmly navigating complex crises like the very public, high-stakes adidas-Kanye West crisis. I am as comfortable in the boardroom coaching executives for interviews as I am rolling up my sleeves to draft press materials.
I’m a results-driven leader known for getting things done and showing up for my teams. My superpower is building strong, genuine, collaborative relationships that lead to success.
